DEVI, a fashionable sportswear brand created exclusively for women was co-founded by Ms. Lynn Xiong, a well-known artist, and her husband Mr. Ken Kwok who is a famous entrepreneur.
Ms. Lynn was held as a “Goddess” , a popular term used in China to describe extraordinary women who inspires the others. Not being complacent, she sticks to healthy diet and keeps a consistent workout schedule in order to maintain her body shape.
An usual day in the summer of 2016, as always, she was listening to distant melodies in India and experienced tranquility from practicing yoga. However, she suddenly thought that as a public figure and a role model for women, she should encourage more women to pursue a healthier lifestyle. Not only limited to the beautiful curves, exquisite body and face, she also wish that others can see her continuous endeavours, perseverance, courage to grasp her dreams. These are the things which Mr. Ken Kwok admired of his wife. After more than six months of preparation, DEVI launched in 2017.
The term DEVI was derived from Sanskrit in India, which stands for “goddess”. Not only does it symbolised the external beauty, but also does it emphasised on the qualities of the inner beauty including elegance, deliberate and being confident, which is very much in line with the character and temperament of modern women. DEVI created stylish and comfortable yoga wear with soft and durable fabric. Our design emphasis in improving the hip to waist ratio and seamlessly covering your unflattering areas. DEVI hopes to elevate the workout look so that every woman can feel her own charm during sports.
DEVI believes that you can become a “Goddess” as long as you keep working hard!